Founder, farmer’s wife, mama bear, matcha lover and bath taker, Bethany McDaniel is the heartbeat and hard work behind the brand. Bethany began Primally Pure out of her passion for real, recognizable ingredients – not just on her plate, but in her skincare products.

When Bethany’s family spontaneously started a beyond organic livestock farm in Southern California called Primal Pastures, she discovered the power of eating real food and her eyes were opened to a new world of wellness. Bethany subsequently purged her bathroom cabinets of toxic conventional skincare products and began formulating her own replacements with pure, simple ingredients.

From the pasture to her own office space + workshop, it’s Bethany’s joy to continue to provide customers with innovative, creative and clean beauty products – skincare that promotes health and vitality instead of taking away from it.

Bethany McDaniel