Manage Your Mind | Achieve Your Goals | Love Your Life

she is money 

My name is Johanna B. Moore! I’m a Harvard trained, triple board certified physician, life coach, business owner and mom of twins.

Needless to say, I know exactly how it feels when you’ve reached the top only to find that you're burning through all your time, money and energy just to maintain what you’ve worked so hard for.

And that just feels wrong.

After ten years of doing all the things to get to the top as a physician leader in my community, I realized that I was never going to put enough of my time, blood, sweat and tears for the impact I wanted to achieve, in my community or in my own life. I was burned out from the hustle, and the quality of my life, both in and out of work, was suffering.

I thought that my commitments to were keeping me safe, secure and indispensable, but when I took inventory, I realized I had strayed from the pursuit of a life I love, having fun making money in my zone of genius, and having the time and energy to go home and live the life I worked so hard to achieve.

Why would anyone live a life where they don’t want to be at work and are too exhausted to be at home? Ugh, NO.

If you are a successful woman, either as an employed expert and leader or as a business owner, and you aren’t spending your time living a passionate, fulfilling life with the peace of mind that you are in charge of living the life you love. Stop.

Just stop. Join the Society, where together we learn and practice the framework that took me years and hundreds of thousands of dollars to realize that will help you create that life.

I call it Your Version of Success. It’s a life-long process, which is why we need each other to learn strategy, get coached, connect, collaborate and continually evaluate our vision and our goals.


Imagine what it would feel like to have the peace of mind that you have complete control over your thoughts and emotions, your money and your life. A purpose you believe in and are passionate about, and a life you love that fulfills you, in and out of work. 

The So Money Method guides you to do just that.  We do it by maximizing our performance and our wellness through cognitive and mindfulness based theory and coaching, combined with education in the tools and strategy that you can apply to your business, wealth, health, wellness, and... well... life.

The Society Includes: 

• So Money Signature foundational content and masterclasses, which have never been released to the public
• Four 1 hour meetings per month for education to increase performance, strategy implementation, group coaching and goal setting accountability 
• A roster of ambitious women in various industries and specialties for support and connection to grow with. Badass besties for life.

What you find here

– Rebecca M. | Ambitious Physician

"With Johanna’s support and guidance, I found the courage to accept an opportunity that changed the trajectory of my life. Because of my choice I paid off all my debt and have learned so much about teaching and myself in just the first four months.”

I loved (She is Money’s) post on reviewing the past year. Truthfully, it was a completely new idea to me and completely brilliant!

– Natalie | Ambitious Teacher

Mean people. Trading time for money.  Not enjoying your job.  Overwhelm.  Disappointment. Ugh.


How to set up systems to make money, invest and walk away.  Courses and Books. Love, joy, growth, creation, giving. Honesty, integrity and deep, lasting connection. Nurturing my health, my wealth and my tribe. Family. Friends. All my pets. Tiramisu. Singing. 


My first client was a young physician with two toddlers at home, who was waking at 3 am to finish work that was due before the workday began. Still breastfeeding while working hard to prove that she was partner material amongst an all-male leadership team, she felt the weight of overwhelm on her chest, worrying that she wouldn’t be able to hold up all the responsibility she was so carefully balancing. And then she felt guilty about her overwhelm because she knew she should be grateful for her career and personal success. 

It wasn't supposed to be this way.  She had followed all the rules, done all the things.  She was a great physician, a nice person, and a hard worker. And most of all, she really CARED. So why was she failing?

She thought it was the money, the time, the energy. But actually it was her mind.  She really wanted to actually enjoy earning money doing what she was good at, and enjoying her life both in and out of the office, but her own limiting beliefs had led her to take on so many responsibilities that were not essential to her life and the impact she was most suited to make. 

That's when we started working together.  Once she learned how her mind actually works and how to really see, evaluate and manage her own thoughts, emotions and actions instead of allowing her mind drama to rule her life, everything changed.  She was calm.  Centered.  In control.  And most of all, happy.  And that's when she finally was ready to learn all the strategy and skills that nobody taught her, about health, wealth and happiness, so that she had the tools to go get exactly what she wanted.  She started to master her personal finances and learn how to let her money grow instead of just churn.  Her performance and resilience at work multiplied.  She was nicer to her kids, and actually enjoyed and cherished her time with her family.  She stepped into her own invincibility.

This is where She is Money was born, although at that time I didn’t know it.  

And that client? Well, if you hadn’t guessed it yet, she was me.  

I know you. You’re ambitious and determined to shine. But like me, you might be trying so hard and doing all the things without the state of mind or the structure to really move you forward at the top level of your life. You have both hands tied behind your back, and you're still rocking it.

Are you ready to master your mind so that you can have accomplish anything you can dream of? I'd love to have you, and am saving you a seat.

Founder of She is Money  

Dr. Johanna B. Moore.

From the moment my twins Max and Mia were born, they were two distinct parts of me. Max came out crying “why are you doing this to me??” Mia came next screaming “I’m gonna take every last one of you down!!!!” And ever since then, watching their personalities grow and evolve has been a living miracle to experience. They have become the forefront of my life’s inspiration, as I strive to keep them alive and help them become the best humans that they can be.

When Max and Mia were learning how to talk, Max started calling Mia “Money.” The name stuck, and because my children are the inspiration for my passion to empower ambitious women to become their best selves, I wanted to incorporate them into the name. She is Money is the embodiment of the person that every ambitious woman believes she could be, and my intention is to reveal to you that you already are her, and to help you believe it and thrive. Imaging what you could do for yourself, your children, your family, and your community if you were the best version of yourself.  Join us and see.

Who is Money?

How to work with me

The So Money Society is the place where women physician entrepreneurs who want lives they love, in and outside of work, learn to make, manage and grow their money, beginning with creating a their own membership as a recurring revenue source. Together we clarify and accomplish our money, biz and life goals, support each other as we expand beyond our limiting beliefs, and learn the best strategy to have fun, cut out the noise, and allow the lives of our dreams to evolve. 

Support and be supported by other driven women just like you.

The So Money Method is a three-phase process that aims to maximize peak performance in mental acuity, physical prowess, and emotional intelligence. My course leads you through the science, the tools and the playbook as we work together to put knowledge into action so you can start living the life of your dreams. So looking forward to working with you this Spring.

Sign up for the So Money Method Course Waitlist