Success Strategies and Support for Professional Women

she is money 

My name is Johanna B. Moore. I am a triple board certified Harvard trained physician turned life coach. My job as a physician pathologist consists of looking under a microscope to see the tiniest details, find the patterns and diagnose the problem the cells in your body are creating.

As a psychology minor in college and a student of the "Harvard" of coaching schools (Brook Castillo's Life Coach School), I help you see the details and patterns of your own mind to find what's stopping you from achieving the last bits of your dream life that you just aren't sure how to accomplish on your own.

I understand the frustration only intelligent, ambitious and successful women have when they have a lingering goal that they just can't figure out how to achieve. If you're like me, you don't want the fluff and the wasted time, money and emotional energy.  You just want to live your dream life and you'd do anything to just know how to achieve your goal.

When I became a private practice physician, I thought I had made it and my dream life would start.  But it didn't.  I struggled for more than ten years to make my life fit my dreams, often not gracefully, until I finally learned how to manage my own mind. 

It wasn't until I learned to separate the science from my story that I started to understand what true success means.  Once I found this clarity, I was able to do what I do best and have been trained to do, which is to diagnose the problem. This is my superpower, allowing me to just manage the numbers and the facts once they're no longer clouded by the opinion. Do you know what your current life story is, and what you want it to be? 

One that feels just right.  The one where you maximize your performance without sacrificing the things that are important to you.  The one where you create all the wealth, health, and happiness that you deserve.

The One where you get exactly what you want.

I do this through personal coaching and in the So Money Society with my intelligent, ambitious women members.

What would it feel like to live a life where you have the authority and the agency to have all this?  All you need to know is how to separate the science from the story to manage your own mind.


Imagine what it would feel like to have that type of Jedi control over your thoughts and emotions, and then from there to learn and grow towards the best version of yourself. The best professional for your team, clients, or patients.  The best mom, the best partner. The best friend.

The So Money Method guides you to do just that.  We do it by maximizing our performance and our wellness through cognitive and mindfulness based theory and coaching followed by education in finance, business, health, wellness, and... well... life.

The Society Includes: 
• So Money Signature foundational courses and masterclasses, before they are released to the public
• Four 1 hour meetings per month for education, strategy implementation, group coaching and goal setting accountability 
• A roster of ambitious women for support and connection to grow with. Badass besties for life.

What you find here

– Rebecca M. | Ambitious Physician

"With Johanna’s support and guidance, I found the courage to accept an opportunity that changed the trajectory of my life. Because of my choice I paid off all my debt and have learned so much about teaching and myself in just the first four months.”

I loved (She is Money’s) post on reviewing the past year. Truthfully, it was a completely new idea to me and completely brilliant!

– Natalie | Ambitious Teacher

Mean people. Trading time for money.  Overwhelm.  Disappointment. Ugh.


Love, joy, growth, creation, giving. Honesty, integrity and deep, lasting connection. Nurturing my health, my wealth and my tribe.  Friends.  Tiramisu. 


My first client was a young physician with two toddlers at home, who was waking at 3 am to finish work that was due before the workday began. Still breastfeeding while working hard to prove that she was partner material amongst an all-male leadership team, she felt the weight of overwhelm on her chest, worrying that she wouldn’t be able to hold up all the responsibility she was so carefully balancing. And then she felt guilty about her overwhelm because she knew she should be grateful for her career and personal success. 

It wasn't supposed to be this way.  She had followed all the rules, done all the things.  She was a great physician, a nice person, and a hard worker. And most of all, she really CARED. So why was she failing?

It was her mind.  She didn't want to admit what she really wanted in life, which was freedom from fear of failure, judgement and insecurity.  Instead, she was pushing for money, power, significance, but those are all just a means to an end.  She didn't realize that she already had everything she needed to get anything she wanted, just by tapping into her own creativity and power.

That's when we started working together.  Once she learned how her mind actually works and how to really see, evaluate and manage her own thoughts, emotions and actions instead of allowing her mind drama to rule her life, everything changed.  She was calm.  Centered.  In control.  And most of all, happy.  And that's when she finally was ready to learn all the little things she needed to get exactly what she wanted.  She started to master her personal finances and grow her money.  Her performance and resilience at work increased.  She was nicer to her kids, and actually enjoyed and cherished her time with her family.  She stepped into her own invincibility.

This is where She is Money was born, although at that time I didn’t know it.  

And that client? Well, if you hadn’t guessed it yet, she was me.  

I know you. You’re ambitious and you’re determined to shine. But like me, you might be trying so hard and doing all the things without the state of mind to really move you forward. You have both hands tied behind your back, and you're still rocking it.

Are you ready to master your mind so that you can have accomplish anything you can dream of?

I'd love to have you.

Founder of She is Money  

Dr. Johanna B. Moore.

From the moment my twins Max and Mia were born, they were two distinct parts of me. Max came out crying “why are you doing this to me??” Mia came next screaming “I’m gonna take every last one of you down!!!!” And ever since then, watching their personalities grow and evolve has been a living miracle to experience. They have become the forefront of my life’s inspiration, as I strive to keep them alive and help them become the best humans that they can be.

When Max and Mia were learning how to talk, Max started calling Mia “Money.” The name stuck, and because my children are the inspiration for my passion to empower ambitious women to become their best selves, I wanted to incorporate them into the name. She is Money is the embodiment of the person that every ambitious woman believes she could be, and my intention is to reveal to you that you already are her, and to help you believe it and thrive. Imaging what you could do for yourself, your children, your family, and your community if you were the best version of yourself.  Join us and see.

Who is Money?

How to work with me

The So Money Society is the place where ambitious women create fulfilling lives that they are passionate about so they can actually get what they want  Together we clarify and accomplish our goals, support each other as we expand beyond our comfort zones and limiting beliefs about what's possible, and learn the best ways to stay healthy, build our wealth and grow our happiness. 

Support and be supported by other driven women just like you.

The So Money Method is a three-phase process that aims to maximize peak performance in mental acuity, physical prowess, and emotional intelligence. My course leads you through the science, the tools and the playbook as we work together to put knowledge into action so you can start living the life of your dreams. So looking forward to working with you this Spring.

Sign up for the So Money Method Course Waitlist