Success Strategies and Support for Professional Women

she is money 

Hi!  My name is Johanna B. Moore.  I am a triple board certified physician scientist turned life coach and I am passionate about sharing the science and the facts about your mind and your thought processes so that you can live your own version of success.

In my own life, I was always an achiever and a doer.  I learned the violin and played in the symphony.  I was the Ohio State Varsity Swimming Team Captain.  I was the chief resident at Harvard Hospital Massachusetts General Hospital in pathology. Then I went on to get a sought after fellowship and job. I thought that all I needed then was to get married, buy a house, have 2.1 kids and a dog, which of course I promptly got. 

But something didn't seem right.  I just felt exhausted and like I was failing in every category.  It was too much.

It wasn't until I learned to separate the science from my story and manage my mind that I started to understand what true success means.  It means living all the emotions that make you human, and experiencing all the things that make you feel alive.  It means striving towards who you actually are, and what you really want.  Do you know what your version of success is?

One that feels just right.  One where you maximize your performance without sacrificing the things that are important to you.  One where you create all the wealth, health, and happiness that you deserve.

I do this through She is Money's email list, webinars and coaching sessions, in the So Money Society with my intelligent, ambitious women members, and though the Your Version of Success Podcast.

What would it feel like to live a life where you have the authority and the agency to have all this?  All you need to know is how to separate the science from the story to manage your own mind.


Imagine what it would feel like to have that type of Jedi control over your thoughts and emotions, and then from there to learn and grow towards the best version of yourself. The best professional for your team, clients, or patients.  The best mom, the best partner. The best friend.

The So Money Method guides you to do just that.  We do it by maximizing our performance and our wellness through cognitive and mindfulness based theory and coaching followed by education in finance, business, health, wellness, and... well... life.

The Society Includes: 
• So Money Signature foundational courses and masterclasses, before they are released to the public
• Four 1 hour meetings per month for education, strategy implementation, group coaching and goal setting accountability 
• A roster of ambitious women for support and connection to grow with. Badass besties for life.

What you find here

– Rebecca M. | Ambitious Physician

"With Johanna’s support and guidance, I found the courage to accept an opportunity that changed the trajectory of my life. Because of my choice I paid off all my debt and have learned so much about teaching and myself in just the first four months.”

I loved (She is Money’s) post on reviewing the past year. Truthfully, it was a completely new idea to me and completely brilliant!

– Natalie | Ambitious Teacher

Mean people. Trading time for money.  Overwhelm.  Disappointment. Ugh.


Love, joy, growth, creation, giving. Honesty, integrity and deep, lasting connection. Nurturing my health, my wealth and my tribe.  Friends.  Tiramisu. 


My first client was a young physician with two toddlers at home, who was waking at 3 am to finish work that was due before the workday began. Still breastfeeding while working hard to prove that she was partner material amongst an all-male leadership team, she felt the weight of overwhelm on her chest, worrying that she wouldn’t be able to hold up all the responsibility she was so carefully balancing. And then she felt guilty about her overwhelm because she knew she should be grateful for her career and personal success. 

It wasn't supposed to be this way.  She had followed all the rules, done all the things.  She was a great physician, a nice person, and a hard worker. And most of all, she really CARED. So why was she failing?

It was her mind.  She didn't want to admit what she really wanted in life, which was freedom from fear of failure, judgement and insecurity.  Instead, she was pushing for money, power, significance, but those are all just a means to an end.  

That's when we started working together.  Once she learned how her mind actually works and how to really see, evaluate and manage her own thoughts, emotions and actions instead of allowing her mind drama to rule her life, everything changed.  She was calm.  Centered.  In control.  And most of all, happy.  And that's when she finally was ready to learn all the little things she needed to get exactly what she wanted.  She started to master her personal finances and grow her money.  Her performance and resilience at work increased.  She was nicer to her kids, and actually enjoyed and cherished her time with her family.  

This is where She is Money was born, although at that time I didn’t know it.  

And that client? Well, if you hadn’t guessed it yet, she was me.  

I know you. You’re ambitious and you’re determined to shine. But like me, you might be trying so hard and doing all the things without the state of mind to really move you forward. You have both hands tied behind your back, and you're still rocking it.

Are you ready to master your mind so that you can have accomplish anything you can dream of?

I'd love to have you.

Founder of She is Money  

Dr. Johanna B. Moore.

From the moment my twins Max and Mia were born, they were two distinct parts of me. Max came out crying “why are you doing this to me??” Mia came next screaming “I’m gonna take every last one of you down!!!!” And ever since then, watching their personalities grow and evolve has been a living miracle to experience. They have become the forefront of my life’s inspiration, as I strive to keep them alive and help them become the best humans that they can be.

When Max and Mia were learning how to talk, Max started calling Mia “Money.” The name stuck, and because my children are the inspiration for my passion to empower ambitious women to become their best selves, I wanted to incorporate them into the name. She is Money is the embodiment of the person that every ambitious woman believes she could be, and my intention is to reveal to you that you already are her, and to help you believe it and thrive. Imaging what you could do for yourself, your children, your family, and your community if you were the best version of yourself.  Join us and see.

Who is Money?

How to work with me

The So Money Society is the community of intelligent women you need to gain friends for life as we create the lives we deserve.  Together we clarify and move towards our dreams, support each other as we expand beyond our comfort zones and limiting beliefs, and learn the best ways to stay healthy, build our wealth and connect with our tribe. 

Support and be supported by other driven women just like you.

The So Money Method is a three-phase process that aims to maximize peak performance in mental acuity, physical prowess, and emotional intelligence. My course leads you through the science, the tools and the playbook as we work together to put knowledge into action so you can start living the life of your dreams. So looking forward to working with you this Spring.

Sign up for the So Money Method Course Waitlist